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The Witch - Three Narrative theories

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Strauss's Theory of Binary Opposites Levi Strauss's theory of opposites is the best of the three main theories to apply to this trailer. The trailer shows use of night and day through it mainly being set outside where it is more susceptible to the changes in light. There is also the opposites of humans and nature (or humans vs nature) at the start when the family are looking at the tree line and think of it as a good place to call home but don't know whats going to happen in the trees or surrounding area. The trailer also uses love and hate when the sister is playing peekaboo with the child obviously showing love from its family then the mother later on saying 'you've cursed this family' which is showing the family starting to hate what he's become. The trailer also has a theme of good and evil as the boy is shown as the evil that the good must face and the evil is satanic whereas the good (the family) work hard and are using prayer and religion to ...

Questionnaire Results

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Every response I received to this question was for the 16-18 age bracket. This means that this is the age I will want to be targeting for my trailer. The response to this question was 50% Male and 50% Female showing no clear trend as too one gender prefering horror films over the other. This shows that my audience would be drawn most by a good soundtrack and/or sound effects. This will be reflected in my trailer as my soundtrack will be written by myself and so shall be tailored to the trailer. My audience would also be drawn in by a plot that is easy to understand without the trailer being too narrative. My audience would also like to see information about stars in the film and acknowledgements of directors and the production company. This shows that my target audience does at a minimum watch horror films every now and then. This means that this is a good age to target at as there should be a large number of...

Questionnaire

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Mind-Map for trailer synopsis

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Inital Titles

Legal Rights and Responsibilities

Copyright Having Copyright means only you having the rights to use your work. For those that don't have any copyright to your product it means they can't copy your product, can't show your product in public or show to the public through TV and the internet. People without the copyright rights need permission in order to do any of these things. The producer and director are usually the people who own copyright to a film. Having copyright is good because it protects your work from others who then need permission and also means you get the money for your work. Copyright Clearance In order to use someone else's copyrighted work in your own film or video you need to get copyright clearance which basically means they give you permission to use their material in your work. They must give you permission before you publish your work in the public domain. Copy right clearance is needed in; Screenplays, written works (read aloud or seen), music on a soundtrack, artworks seen...

Dyer's Star Theory

Dyer's Star Theory Create your own infographics

BBFC Research

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The BBFC (British Board of Film Classification) is a non-governmental entity that classifies film ratings in the UK. It has 6 different ratings; U, PG, 12A/12, 15, 18 and R18. These ratings restrict less as they become higher and are used in order to protect younger, more sensitive people from unsettling images and to inform the consumer what to expect from the film based on its rating. U - Universal A universal film is suitable for everyone. A film rated U should be suitable for ages four and up. U films should have very little discrimination, bad language and sexual content. When there is discrimination or bad language there should be a clear emphasis that it is bad. There is little violence or threat to not unsettle children or promote that kind of behaviour. There should be suitable counterbalances to violence and threat to reassure children. PG - Parental Guidance A PG film is for general viewing, it shouldn't unsettle a child that is eight...

When would my film be released in cinema and why?

Our film would be released in cinema on 31st October 2017. The main reason for this is that the 31st is Halloween and that would reinforce the genre of our film to our audience. It would also reinforce our genre as many horror film come out around that date for the same reason such as: Halloween Night (October 24th 2006), The Hollow (October 25th 2004, UK), Ouija: Origin of Evil (October 21st 2016), The Shining (November 7th 1980), The Windmill (October 28th 2016). Along with reinforcing the genre, it may also mean that there would be an increase in box office earnings as more people will be buying into the the Halloween theme and so more people would be more likely looking at watching a horror film.

Audiences Uses and Gratifications Theories

Blumler and Katz theorised that the media had to have one aspect of their uses and gratification theory: Identity - Being able to recognise and relate to the character the media gives the audience and create emotional connections to them that the audience uses to aspire to or to escape reality and be. Educate - The audience having access to the media to gain information, educate themselves and further their understanding. Most use the internet in order to attain this. Entertain - The audience uses the media to gain enjoyment and/or provide themselves with escapism in order to be in what seems to be a better place in order to forget the trails of life. A popular form of escapism is Role-Playing Games in which the audience can become completely immersed. Enhancement of Social Interaction - The media product creating a conversation topic for the audience in order for them to use it in their interactions. Shows like Big Brother and Strictly Come Dancing do this for their audience. I...

Defining your audience

Age Our audience would be in the 16-25 age bracket. Part of the setting of the trailer is in a school but it is a serious horror not a comedy horror like other horror films set in schools (for example Jennifer's Body) which would work better with this age group as the can relate to the school side of the trailer as it is a recent experience for them but they will appreciate the seriousness of the trailer over any form of comedy. They will also relate more to our main character as he will be 18 and so they will be more understanding of his thought processes and situation. Gender Our audience would be male as they are more likely to watch horror movies of this nature. Also the male main character would be more relate-able to them and they would be able to connect more to him. Interests Our audience would have interests in watching films, especially films that are artistic and aesthetic visuals over lots of action and gore. This is because our intended audience would be creatives...

Codes and Conventions of Horror

Soundtrack The soundtrack is often paramount in horror for creating tension. Commonly used are classical instruments such as strings (often a contrast of high pitched strings against low pitched strings with little middle ground) and synthesizers. The soundtrack will use lots of dissonance and unresolved suspensions in order to create tension. Another popular method for creating a creepy soundtrack is to use children's songs and changing the timbre of the melody and accompaniment by arranging it for strings, especially putting the melody high in the strings where is is almost scratchy whilst having a discordant pedal underneath in the bass to juxtapose it against. The high pitched melody raises the hair on the back of the audiences neck whilst the bass can fill them with tension and dread. Characters Typically in a horror there is a protagonist that is fighting to survive against an antagonist that is out to kill them. The antagonist can range from a different array of human, m...

Methods of Distribution (Trailer)

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Horror Film Timeline

Horror film timeline from blieuchloe

Trailer analysis

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Jennifer's Body Trailer analysis Structure Before the trailer begins with the logo/animation of the production company to draw attention from fans of that particular company from the start. The beginning of the trailer features only the antagonist. This builds up the image of the antagonist, Jennifer, to the viewer, without actually showing why they are the antagonist to begin with, and gives some insight into the connection they have with the protagonist. It's building the antagonist up as a beautiful, popular high school girl which is a common go-to in movies set around high school as they are most commonly portrayed as antagonistic. The protagonist, Needy, in contrast is shown as weak and submissive, showing the antagonist has the power in the beginning. This scene, where they are both together in the same frame, sets up the confrontation for the movie by introducing the two halves of the confrontation. After this the scenes build more of the confrontation between th...

Evaluation of Creativity

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Initial Thoughts

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Brief

A promotion package for a new film, to include: a trailer, a film magazine front cover (featuring the film) and a poster for the film.