Defining your audience
Age
Our audience would be in the 16-25 age bracket. Part of the setting of the trailer is in a school but it is a serious horror not a comedy horror like other horror films set in schools (for example Jennifer's Body) which would work better with this age group as the can relate to the school side of the trailer as it is a recent experience for them but they will appreciate the seriousness of the trailer over any form of comedy. They will also relate more to our main character as he will be 18 and so they will be more understanding of his thought processes and situation.
Gender
Our audience would be male as they are more likely to watch horror movies of this nature. Also the male main character would be more relate-able to them and they would be able to connect more to him.
Interests
Our audience would have interests in watching films, especially films that are artistic and aesthetic visuals over lots of action and gore. This is because our intended audience would be creatives and be into art, literature, poetry and music which means that a film of that breed would interest them greatly. Our audience would also use and be fluent with the internet and social networking, especially since they would be Generation Z or Millennials. We could then use this our advantage in order to more effectively market our trailer. Also because of an interest in films our audience is more likely to visit the cinema with friends as a social event.
Our audience would be in the 16-25 age bracket. Part of the setting of the trailer is in a school but it is a serious horror not a comedy horror like other horror films set in schools (for example Jennifer's Body) which would work better with this age group as the can relate to the school side of the trailer as it is a recent experience for them but they will appreciate the seriousness of the trailer over any form of comedy. They will also relate more to our main character as he will be 18 and so they will be more understanding of his thought processes and situation.
Gender
Our audience would be male as they are more likely to watch horror movies of this nature. Also the male main character would be more relate-able to them and they would be able to connect more to him.
Interests
Our audience would have interests in watching films, especially films that are artistic and aesthetic visuals over lots of action and gore. This is because our intended audience would be creatives and be into art, literature, poetry and music which means that a film of that breed would interest them greatly. Our audience would also use and be fluent with the internet and social networking, especially since they would be Generation Z or Millennials. We could then use this our advantage in order to more effectively market our trailer. Also because of an interest in films our audience is more likely to visit the cinema with friends as a social event.
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