Trailer analysis
Jennifer's Body Trailer analysis
Structure
Before the trailer begins with the logo/animation of the production company to draw attention from fans of that particular company from the start. The beginning of the trailer features only the antagonist. This builds up the image of the antagonist, Jennifer, to the viewer, without actually showing why they are the antagonist to begin with, and gives some insight into the connection they have with the protagonist. It's building the antagonist up as a beautiful, popular high school girl which is a common go-to in movies set around high school as they are most commonly portrayed as antagonistic. The protagonist, Needy, in contrast is shown as weak and submissive, showing the antagonist has the power in the beginning. This scene, where they are both together in the same frame, sets up the confrontation for the movie by introducing the two halves of the confrontation. After this the scenes build more of the confrontation between the characters. Towards the end the viewer sees more physical confrontations between the characters with the antagonist always seeming to be the more powerful and leaves them not knowing the outcome of such physical confrontations as to not show them how the movie ends. The scenes used are not in any form of chronological order as to not show too much of the film. The scenes that are used are short clips and when there is any form of action are very short action shots. Scenes that are setting up the story at the beginning are longer but not by much.
Subtitles
This trailer uses subtitles to help build up the story in the beginning before the dialogue begins. These subtitles are what set the antagonist up as the popular high school girl. And then shows how she is the antagonist by what her role in the movie is (in this case a killer). After this they stop setting up any story and start giving information on the film such as the release date and the star actors in the film to draw more attention and viewers in from fans of the actors. They are then used at the end to showcase the artists behind the soundtrack of the film to draw in more attention.
The subtitles are also used at the end to give institutional information to tell the viewer the production companies and directors of the film.
Setting
The film is based around a high school setting which should make the movie seem more innocuous and innocent and almost does in the beginning but when the true intentions of the antagonist becomes clear it becomes more sinister to the audience than a place of eduction should be. The innocence at the beginning is further highlighted by the fact that the scenes are mainly in bright light or daylight, not typical for horror films which prefer the darker lights like this trailer does towards the end of it.
The establishing shot isn't until the antagonist is walking down the hall at the school, its setting up the high school theme and her at the same time.
Scenes that has the antagonist using their 'monster' side are all in the dark in this trailer as well as set in grimy abandoned looking places, typical for horror films. This shows through especially when the first boy is killed as it is done in what seems to be an old place that is either owned by the antagonist or abandoned.
Music
The music in this trailer starts off fairly creepy with a low pitched drone beginning before the texture of it begins to build. Throughout the trailer the music builds through to the end. There are small periods where the music drops or becomes less, such as when there is dialogue (after the subtitle 'would die for, when she is talking to the guy in question, a conversation between the protagonist and her boyfriend and towards the end when there is a confrontation between the main characters). This seems indicative of what dialogue is more important as the music doesn't drop for all of the dialogue in the trailer. Some of the subtitles are accompanied by loud noises that stand out from the music which also seems to be marking the subtitles that are more important to the trailers all the subtitles aren't accompanied by this.
Dialogue is used a lot in the trailer. The dialogue used are small clips from the film that are specifically selected to advance the story in the trailer. Like the scenes the clips aren't in chronological order.
Before the trailer begins with the logo/animation of the production company to draw attention from fans of that particular company from the start. The beginning of the trailer features only the antagonist. This builds up the image of the antagonist, Jennifer, to the viewer, without actually showing why they are the antagonist to begin with, and gives some insight into the connection they have with the protagonist. It's building the antagonist up as a beautiful, popular high school girl which is a common go-to in movies set around high school as they are most commonly portrayed as antagonistic. The protagonist, Needy, in contrast is shown as weak and submissive, showing the antagonist has the power in the beginning. This scene, where they are both together in the same frame, sets up the confrontation for the movie by introducing the two halves of the confrontation. After this the scenes build more of the confrontation between the characters. Towards the end the viewer sees more physical confrontations between the characters with the antagonist always seeming to be the more powerful and leaves them not knowing the outcome of such physical confrontations as to not show them how the movie ends. The scenes used are not in any form of chronological order as to not show too much of the film. The scenes that are used are short clips and when there is any form of action are very short action shots. Scenes that are setting up the story at the beginning are longer but not by much.
Subtitles
This trailer uses subtitles to help build up the story in the beginning before the dialogue begins. These subtitles are what set the antagonist up as the popular high school girl. And then shows how she is the antagonist by what her role in the movie is (in this case a killer). After this they stop setting up any story and start giving information on the film such as the release date and the star actors in the film to draw more attention and viewers in from fans of the actors. They are then used at the end to showcase the artists behind the soundtrack of the film to draw in more attention.
The subtitles are also used at the end to give institutional information to tell the viewer the production companies and directors of the film.
Setting
The film is based around a high school setting which should make the movie seem more innocuous and innocent and almost does in the beginning but when the true intentions of the antagonist becomes clear it becomes more sinister to the audience than a place of eduction should be. The innocence at the beginning is further highlighted by the fact that the scenes are mainly in bright light or daylight, not typical for horror films which prefer the darker lights like this trailer does towards the end of it.
The establishing shot isn't until the antagonist is walking down the hall at the school, its setting up the high school theme and her at the same time.
Scenes that has the antagonist using their 'monster' side are all in the dark in this trailer as well as set in grimy abandoned looking places, typical for horror films. This shows through especially when the first boy is killed as it is done in what seems to be an old place that is either owned by the antagonist or abandoned.
Music
The music in this trailer starts off fairly creepy with a low pitched drone beginning before the texture of it begins to build. Throughout the trailer the music builds through to the end. There are small periods where the music drops or becomes less, such as when there is dialogue (after the subtitle 'would die for, when she is talking to the guy in question, a conversation between the protagonist and her boyfriend and towards the end when there is a confrontation between the main characters). This seems indicative of what dialogue is more important as the music doesn't drop for all of the dialogue in the trailer. Some of the subtitles are accompanied by loud noises that stand out from the music which also seems to be marking the subtitles that are more important to the trailers all the subtitles aren't accompanied by this.
Dialogue is used a lot in the trailer. The dialogue used are small clips from the film that are specifically selected to advance the story in the trailer. Like the scenes the clips aren't in chronological order.
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